The company went public in 1995, raising $230 million. These were followed in 1985 by the Oakley Frogskin, a casual sunglass style that was made in Japan. The first Oakley sunglasses Factory Pilot Eyeshades, were sport-oriented, resembling goggles and were released in 1984. In 1983 Oakley began selling ski goggles. With the ‘Oakley’ logo present on the strap, the brand garnered increasing recognition and prominence throughout the sports industry. In 1980, Jannard released a pair of goggles called the O-Frame. Oakley went on to produce number plates, gloves, grips, elbow guards, chin guards, and goggles for the BMX and motocross communities. The material is still used to make the earsocks on Oakley glasses, and many of the nose pieces and now the bands of their watches. His motorcycle grips were unlike other grips available at the time, using a patented material known as ‘Unobtainium'(‘Unobtanium’), a unique creation by Jannard. The name “Oakley” came from Jim’s English Setter, “Oakley Anne.” Jannard began by selling what he called ‘The Oakley Grip’ out of the back of his car at motocross events. Oakley was started by James Jannard in 1975 out of his garage with an initial investment of $300. Oakley currently holds more than 600 patents for eyewear, materials, and performance gear. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. Oakley, Inc., based in Foothill Ranch, California, is a subsidiary of an Italian company that designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.

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